A city of nearly 10,000 residents, Price was named after Bishop William Price of the Latter-day Saints, who led an exploring party through Spanish Fork Canyon in 1869. The city serves as a gateway to the canyonlands country to the southeast.

The College of Eastern Utah Prehistoric Museum, in the rear of the Price City Hall, contains dinosaur footprints collected from nearby coal mines, an Allosaurus skeleton, fossils of several dinosaurs from the Cleveland-Lloyd Dinosaur Quarry, south of Price, and some of the museum’s own discoveries, such as the plant-eating Gastonia burgei and the Utahraptor. A hairy mammoth found at nearby Fairview Canyon and Indian artefacts found in the area are also on view.

Price also serves as a gateway to the eastern edge of the Manti Mountains. State parks at Millsite, Huntington, and Scofield offer fine camping facilities.